Privacy Policy

PRIVACY POLICY

Responsible for the processing of data is:
Sour Bicycles GmbH
Am Lagerplatz 2
01099 Dresden
+49 351 27 51 23 29
hello@sour.bike

Thank you for visiting our online shop. Protection of your privacy is very important to us. Below you will find extensive information about how we handle your data.

1. ACCESS DATA AND HOSTING

You may visit our website without revealing any personal information. With every visit on the website, the web server stores automatically only a so-called server log file which contains e.g. the name of the requested file, your IP address, the date and time of the request, the volume of data transferred and the requesting provider (access data), and documents the request.

These access data are analysed exclusively for the purpose of ensuring the smooth operation of the website and improving our offer. This serves according to Art. 6 (1) 1 lit f GDPR the protection of our legitimate interests in the proper presentation of our offer that are overriding in the process of balancing of interests. All access data are deleted no later than seven days after the end of your visit on our website.

Third-party hosting services
Data are also processed by a third-party provider that we have engaged to render hosting and website presentation services on our behalf. This provider processes on its servers all data that are collected in the manner specified below when you visit our website or fill in forms made available for this purpose in our online shop. Data are processed on other servers only in the scope described herein.

This service provider is based in an EU or EEA member state.

2. DATA COLLECTION AND USE FOR PROCESSING THE CONTRACT 

We collect personal data that you voluntarily submit to us when you place an order or contact us (e.g. via contact form or by email). Mandatory fields are marked as such because we absolutely need those data to perform the contract or process your contact request and you would otherwise not be able to complete your order or send the contact request. It is evident in each input form what data are collected. We use the data that you disclose to us to perform the contract and process your enquiries according to Art. 6 (1) 1 lit. b) GDPR. As far as you have given your consent according to Art. 6 (1) 1 lit. a) GDPR by creating Your customer account, we use Your data for the purpose of opening the customer account. Upon completion of the contract or deletion of your customer account, any further processing of your data will be restricted, and your data will be deleted upon expiry of the retention period applicable under relevant regulations, unless you expressly consent to the further use of your data or we reserve the right to further use your personal data in the scope and manner permitted by law, of which we inform you in this notice. Your customer account can be deleted at any time. For this purpose you can either send a message to the contact option specified below or use the relevant function available in the customer account.

3. TRANSFER OF DATA

We disclose your data to the shipping company in the scope required for the delivery of the ordered goods according to Art. 6 (1) 1 lit. b GDPR. Depending on the payment service provider you have selected during the ordering process, we disclose the payment details collected for order processing purposes to the bank commissioned to handle the payment and, as the case may be, to the payment service provider commissioned by us or to the selected payment service. Some of those data are collected by the selected payment service providers themselves if you open an account with them. In such a case, during the ordering process, you must register with your payment service provider using your access data. In this respect, the privacy notice of the relevant payment service provider applies.

To improve the user experience on our website and enable you to use its certain features in order to show suitable products or conduct market research, some pages of this website use the so-called cookies. This serves the protection of our legitimate interests in the optimised presentation of our offer according to Art. 6 (1) 1 lit a GDPR that are overriding in the process of balancing of interests. A cookie is a small text file which is stored automatically on your end device. Some of the cookies we use are deleted after you close the browser session, i.e. when you close the browser (that’s the so-called session cookies). Other cookies are stored in your end-user device and enable us to recognise your browser when you visit us again (persistent cookies). To check the cookie storage period, you can use the Overview function in the cookie settings of your web browser. You can configure your browser for it to inform you whenever a page uses cookies and decide on a case-by-case basis whether to accept or reject the cookies on a given website or generally. Every browser has a different policy for managing the cookie settings. The browser’s policy is described in the Help menu of every browser and explains how you can change your cookie settings. To find out how to change the settings in your browser, see the links below:
Internet Explorer™: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Safari™: https://support.apple.com/en-gb/guide/safari/sfri11471/12.0/mac/10.14
Chrome™: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
Firefox™: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Opera™ : https://help.opera.com/en/latest/web-preferences/#cookies

Please note that disabling cookies may limit your access to some features of our website.

As far as you have given your consent according to Art. 6 (1) 1 lit a GDPR, this website also uses the so-called DoubleClick cookie in the context of Google Analytics (see below) for marketing purposes. The DoubleClick cookie enables the recognition of your browser as you visit other websites. The information generated automatically by the cookie about your visit to this website will be transmitted to and stored on a Google server in the United States on a regular basis. By means of IP anonymisation enabled on this website, the IP address will be shortened before being transmitted within the area of member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address will be sent to a Google server in the USA and shortened there. Google will not join the anonymised IP address, transmitted from your browser through Google Analytics, with any other data held by Google.

Google will use this information to compile reports about your website activities and to provide other services related to the use of the website. In addition, Google may transfer this information to third parties from time to time if this is required by law or if third parties process such data on behalf of Google. After the purpose of use has ceased to exist and the use of Google DoubleClick has ended from our side, the data collected in this context will be deleted.

Google Double Click is an offer from Google Ireland Limited, a company incorporated and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.co.uk). Where information is transmitted to and stored by Google on servers located in the United States, the U.S. company Google LLC is certified under the EU-US Privacy Shield. You will see the up-to-date certificate here. Based on this agreement between the USA and the European Commission, the latter has recognised entities certified to the Privacy Shield as those ensuring an adequate level of data protection.

You may revoke your consent at any time with future effect, by clicking the following link. In addition, you can obtain information about the setting of cookies from the Digital Advertising Alliance and accordingly adapt the settings of your browser. Finally, you can configure your browser for it to inform you about the setting of cookies and decide on a case-by-case basis whether to accept or reject the cookies on a given website or generally. Please note that disabling cookies may limit your access to some features of our website.

Using of Google (Universal) Analytics for web analytics
For the purpose of website analytics, this website uses Google (Universal) Analytics. Google (Universal) Analytics is an offer from Google Ireland Limited, a company incorporated and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.co.uk). This serves the protection of our legitimate interests in the optimised presentation of our offer according to Art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests. Google (Universal) Analytics uses methods, like e.g. cookies, that enable an analysis of your use of the website. The information collected automatically by cookies about your use of this website are as a rule transmitted to and stored on a Google server in the United States. At the same time, as IP anonymisation is enabled on this website, the IP address will be shortened before being transmitted within the area of member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address will be sent to a Google server in the USA and shortened there. Generally, Google does not associate the anonymised IP address, transmitted from your browser through Google Analytics, with any other data held by Google.

Where information is transmitted to and stored by Google on servers located in the United States, the U.S. company Google LLC is certified under the EU-US Privacy Shield. You will see the up-to-date certificate here. Based on this agreement between the USA and the European Commission, the latter has recognised entities certified to the Privacy Shield as those ensuring an adequate level of data protection.

You may prevent the data generated by cookies and related to your use of the website (incl. your IP address) from being recorded and processed by Google by downloading and installing the browser plugin available through the following link: https://tools.google.com/dlpage/gaoptout?hl=en

Alternatively to the browser plugin, you may click this link, to prevent Google Analytics from recording your data on this website in the future. In this process, an opt-out cookie will be stored on your end-user device. If you clear your cookies, you will have to click the link again.

This website also uses Google Signals. This is an extension function of Google Analytics that enables so-called “cross-device tracking”. This means that if your Internet-enabled devices are linked to your Google Account, Google can generate reports on usage patterns (in particular cross-device user numbers) even if you change your terminal device. Google will use data for this purpose if you have activated the setting “personalised advertising” in your Google account.
This serves to safeguard our legitimate interests in an optimised presentation of our offer in accordance with Art. 6 para. 1 s. 1 lit. f GDPR that are overriding in the process of balancing interests.
We do not process personal data in this respect; we only receive statistics based on Google Signals.
You can deactivate, the setting “personalised advertising” in your Google account at any time, see also and thus object to a recording by Google Signals.

4. ADVERTISEMENT FOR MARKETING PURPOSES

Google Ads remarketing
We use Google Ads to advertise our website in Google search results and on third-party websites. For this purpose, when you visit our website, the so-called remarketing cookie of Google is set on your browser, which allows the automatic displaying of interest-based advertising using a pseudonymous cookie ID and information about your website visits. This serves the protection of our legitimate interests in the optimal marketing of our website according to Art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests.

Any data processing that goes beyond that scope takes place only if you have allowed Google to associate your web and app browsing history with your Google account and to use information from your Google account to personalise ads that you see across the web. If, in such a case, you visit our website while being signed in to Google, Google will use your data together with Google Analytics data to build and define audience lists for cross-device remarketing. For this purpose, Google will temporarily join your data with Google Analytics data to build audiences.

Google Ads is an offer from Google Ireland Limited, a company incorporated and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.co.uk). Where information is transmitted to and stored by Google on servers located in the United States, the U.S. company Google LLC is certified under the EU-US Privacy Shield. You can see the up-to-date certificate here. Based on this agreement between the USA and the European Commission, the latter has recognised entities certified to the Privacy Shield as those ensuring an adequate level of data protection.

You can disable the remarketing cookie via this link. In addition, you can obtain information about the setting of cookies from the Digital Advertising Alliance and accordingly adapt the settings of your browser.

Google Maps
Google Maps is an offer from Google Ireland Limited, a company incorporated and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.co.uk). This serves to safeguard our legitimate interests in an optimised presentation of our range of services and easy access to our locations in accordance with Art. 6 para. 1 letter f) GDPR that are overriding in the process of balancing interests.
When using Google Maps, Google transmits or processes data about the use of the Maps functions by website visitors, which may include in particular the IP address and location data. We have no influence on this data processing.
Where information is transmitted to and stored by Google on servers located in the United States, the U.S. company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here. As a result of this agreement between the US and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.
To deactivate the Google Maps service and thus prevent data transmission to Google, you must deactivate the Java script function in your browser. In this case Google Maps cannot be used or can only be used to a limited extent.
Further information about data processing by Google can be found in Google’s privacy policy. The Terms of Use for Google Maps contain detailed information about the map service.

SOCIAL MEDIA PLUGINS

Using of social plugins of AddThis using the Shariff solution.

Our website uses social network buttons.

This serves the protection of our legitimate interests in the optimal marketing of our website according to Art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests.
To increase the level of protection of your data during your visit to our website, those buttons are not wholly embedded in the website as plugins, but are integrated on the website using HTML links. This ensures that when you call a page of our website, which contains such buttons, no link to the servers of a social network provider is established yet.

If you click on a social network button, a new window will open in your browser which will call the page of the relevant service provider where you can use e.g. the ‘Like’ or ‘Share’ button (where applicable, after entering your login data).

To find out more about the purpose and scope of collection, further processing and use of the data by the providers on their websites, and to learn about the available contact options and your rights in this respect and how you can customise your browser to better protect your privacy, please see the data privacy policies of the providers.
https://www.addthis.com/privacy/privacy-policy/

Our online presence on Facebook, Instagram, Pinterest, Xing
Our presence on social networks and platforms serves a better, active communication with our customers and interested parties. We inform there about our products and current special offers.
When you visit our websites on social media, your data may be automatically collected and stored for market research and advertising purposes. So-called usage profiles are created from these data using pseudonyms. These can be used, for example, to place advertisements inside and outside the platforms that presumably correspond to your interests. For this purpose, cookies are usually used on your terminal. The visitor behaviour and the interests of the users are stored in these cookies. This serves in accordance with Art. 6 para. 1 lit. f GDPR to protect our legitimate interest in an optimised presentation of our offer and effective communication with customers and interested parties that are overriding in the balancing of interests. If you are asked by the respective social media platform operators for a consent into the data processing, e.g. with the help of a checkbox, the legal basis of data processing is Art. 6 para. 1 lit. f GDPR.
If the aforementioned social media platforms are headquartered in the USA, the following applies: The European Commission has adopted a decision on appropriateness for the USA. This goes back to the EU-US Privacy Shield. A current certificate for the respective company can be viewed here
For detailed information on the processing and use of the data by the providers on their pages as well as a contact option and your rights and setting options for the protection of your privacy, in particular opt-out options, please refer to the providers’ data protection information linked below. If you still need help, you can contact us.
Facebook: https://www.facebook.com/about/privacy/
Instagram: https://help.instagram.com/519522125107875
Pinterest: https://policy.pinterest.com/en/privacy-policy
Xing: https://privacy.xing.com/en/privacy-policy

5. Newsletter

NOTES ON THE NEWSLETTER AND CONSENT
The following information explains the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.

CONTENT OF THE NEWSLETTER
We send newsletters, e-mails and other electronic notifications with promotional information (hereinafter “newsletter”) only with the consent of the recipients or a legal permission. If the contents of the Newsletter are specifically described in the context of a registration, they are decisive for the consent of the users. In addition, our newsletters contain information on topics relevant to training, in particular from the area of company training and further education as well as the products and services of our company (this may include, in particular, references to blog articles, lectures or workshops, our products, services or online presences).

DOUBLE-OPT-IN AND LOGGING
Registration for our newsletter takes place in a so-called double opt-in process. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses.

The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Likewise, changes to your data stored with MailChimp are logged.

USE OF THE DISPATCH SERVICE PROVIDER “MAILCHIMP”.
The newsletter is sent using “MailChimp”, a newsletter sending platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA.

The email addresses of our newsletter recipients, as well as their other data described in the context of this notice, are stored on MailChimp’s servers in the USA. MailChimp uses this information to send and evaluate the newsletter on our behalf. Furthermore, according to its own information, MailChimp may use this data to optimize or improve its own services, e.g. to technically optimize the dispatch and display of the newsletters or for economic purposes to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to address them itself or to pass them on to third parties.

We trust in the reliability and IT and data security of MailChimp. MailChimp is certified under the US-EU data protection agreement “Privacy Shield” and thus undertakes to comply with EU data protection requirements. Furthermore, we have concluded a “Data Processing Agreement” with MailChimp. This is a contract in which MailChimp undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection provisions and, in particular, not to pass it on to third parties. You can view MailChimp’s privacy policy here.

REGISTRATION DATA
To register for the newsletter, it is sufficient to provide your e-mail address.

Optionally, we ask you to provide your first and last name. This information is only used to personalize the newsletter.

STATISTICAL COLLECTION AND ANALYSES
The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file that is retrieved from MailChimp’s server when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times.

The statistical surveys also include the determination of whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our endeavor nor that of MailChimp to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

ONLINE ACCESS AND DATA MANAGEMENT
There are cases where we direct newsletter recipients to MailChimp’s websites. For example, our newsletters contain a link that newsletter recipients can use to access the newsletters online (e.g., in case of display problems in the email program). Furthermore, newsletter recipients can subsequently correct their data, such as the e-mail address. Likewise, the privacy policy of MailChimp is only available on their site.

In this context, we pointed out that cookies are used on the websites of MailChimp and thus personal data is processed by MailChimp, their partners and service providers used (e.g. Google Analytics). We have no influence on this data collection. You can find more information in the privacy policy of MailChimp. We also draw your attention to the options for objecting to the collection of data for advertising purposes on the websites http://www.aboutads.info/choices/ and http://www.youronlinechoices.com/ (for the European region).

CANCELLATION/REVOCATION
You can cancel the receipt of our newsletter at any time, i.e. revoke your consents. This will simultaneously terminate your consents to its dispatch via MailChimp and the statistical analyses. A separate revocation of the dispatch via MailChimp or the statistical analysis is unfortunately not possible.

You will find a link to cancel the newsletter at the end of each newsletter.

LEGAL BASIS BASIC DATA PROTECTION REGULATION
In accordance with the requirements of the Basic Data Protection Regulation (DSGVO) applicable as of May 25, 2018, we inform you that the consent to the sending of email addresses is based on Art. 6 para. 1 lit. a, 7 DSGVO as well as § 7 para. 2 No. 3, or para. 3 UWG. The use of the dispatch service provider MailChimp, implementation of statistical surveys and analyses as well as logging of the registration process, are carried out on the basis of our legitimate interests pursuant to Art. 6Abs. 1 lit. f DSGVO. Our interest is directed towards the use of a user-friendly as well as secure newsletter system that serves our business interests as well as meets the expectations of the users.

We would also like to point out that you can object to the future processing of your personal data in accordance with the legal requirements pursuant to Art. 21 DSGVO at any time. The objection can be made in particular against the processing for purposes of direct advertising.

6. SENDING RATING REMINDERS BY EMAIL

Rating reminder by Trusted Shops
If, when or after placing your order, you have given us your express consent to doing so according to Art. 6 (1) 1 lit a GDPR, we will disclose your e-mail address to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne, Germany (www.trustedshops.com), so that they can email you a rating reminder.

You may revoke your consent at any time by sending a message to the contact option specified below or directly to Trusted Shops.

6. CONTACT POSSIBILITIES AND YOUR RIGHTS

Being the data subject, you have the following rights according to:

  • ART. 15 GDPR, THE RIGHT TO OBTAIN INFORMATION ABOUT YOUR PERSONAL DATA WHICH WE PROCESS, WITHIN THE SCOPE DESCRIBED THEREIN;
  • ART. 16 GDPR, THE RIGHT TO IMMEDIATELY DEMAND RECTIFICATION OF INCORRECT OR COMPLETION OF YOUR PERSONAL DATA STORED BY US;
  • ART. 17 GDPR, THE RIGHT TO REQUEST ERASURE OF YOUR PERSONAL DATA STORED WITH US, UNLESS FURTHER PROCESSING IS REQUIRED
    – TO EXERCISE THE RIGHT OF FREEDOM OF EXPRESSION AND INFORMATION;
    – OR COMPLIANCE WITH A LEGAL OBLIGATION;
    – FOR REASONS OF PUBLIC INTEREST OR
    – FOR ESTABLISHING, EXERCISING OR DEFENDING LEGAL CLAIMS;
    ERFORDERLICH IST;
  • ART. 18 GDPR, THE RIGHT TO REQUEST RESTRICTION OF PROCESSING OF YOUR PERSONAL DATA, INSOFAR AS
    – DTHE ACCURACY OF THE DATA IS CONTESTED BY YOU;
    – THE PROCESSING IS UNLAWFUL, BUT YOU REFUSE THEIR ERASURE;
    – WE NO LONGER NEED THE DATA, BUT YOU NEED IT TO ESTABLISH, EXERCISE OR DEFEND LEGAL CLAIMS, OR
    – YOU HAVE LODGED AN OBJECTION TO THE PROCESSING IN ACCORDANCE WITH ART. 21 GDPR;
  • ART. 20 GDPR, THE RIGHT TO RECEIVE YOUR PERSONAL DATA THAT YOU HAVE PROVIDED TO US IN A STRUCTURED, COMMONLY USED AND MACHINE-READABLE FORMAT OR TO REQUEST ITS TRANSMISSION TO ANOTHER CONTROLLER;
  • ART. 77 GDPR, THE RIGHT TO COMPLAIN TO A SUPERVISORY AUTHORITY . AS A RULE, YOU CAN CONTACT THE SUPERVISORY AUTHORITY AT YOUR HABITUAL PLACE OF RESIDENCE OR WORKPLACE OR AT OUR COMPANY HEADQUARTERS.


Right to object
If we process personal data as described above to protect our legitimate interests that are overriding in the process of balancing of interests, you may object to such data processing with future effect. If your data are processed for direct marketing purposes, you may exercise this right at any time as described above. If your data are processed for other purposes, you have the right to object only on grounds relating to your particular situation.

After you have exercised your right to object, we will no longer process your personal data for such purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

This does not apply to the processing of personal data for direct marketing purposes. In such a case we will no longer process your personal data for such purposes.

[matomo_opt_out]